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Smart Luxury is the essence of the Gc brand – a feel good sensation, a feeling we all have in our lives when we know and feel that we have made the right choice.
Gc provides “Smart Luxury” in its timepieces by offering the best ratio of quality and fashionable design at an optimal price point, allowing our customers to realize their dream of entry into the luxury world of Swiss watchmaking; The latest Gc advertising campaign, shot by international fashion photographer Pino Gomes, expresses this aspirational element of the brand in a luxury lifestyle ambiance where Gc customers can empathize with the stylish dynamic young couple full of the joy of living, realizing their dreams and savouring the luxury Bill&Coo way of life on the island of Mykonos.
Gc Timepieces
Swiss Precision Timepieces
Gc offers quality watches for men and women that combine prestigious Swiss watchmaking knowhow with the fashionable design inherent in its GUESS Inc fashion house roots. Premium materials enhance the smart blend of glamour, technical excellence and a reworking of the latest fashion trends that provides the brand with a unique positioning in the Swiss watch industry, always at an optimal price-point.
Be it in the fully Swiss Made watches or in the more affordable Swiss Movement lines, a Swiss Made precision movement beats at the heart of each Gc watch. All Gc timepieces are manufactured with the finest materials and luxurious details - including certified diamonds, mother-of-pearl dials, high- tech ceramic, 316L stainless steel and exquisite patterned leather straps. Additional security features in many timepieces include deployment clasps and a screw-in crown and screw-down case back, for optimal water resistance. The Gc logo figures on the crown, clasp and case back, which also bears the engraved style number of the watch.
The Founder
Paul Marciano
Paul Marciano is the founder of the GUESS fashion and lifestyle empire, an entrepreneur who aspired to greatness and made his dreams come true but is never satisfied and always looking for the next challenge. Paul Marciano founded the Gc brand in 1997 to reflect his own personal attitude and lifestyle. “My own personal luxury comes from doing what I love every day, constantly creating new things and pushing the boundary of what is possible. Watches are one of my great passions and I wanted to create a statement of luxury that would be an extension of who I am. As such, the creation of Gc was one of my moments of Smart Luxury.” Official spokesperson for the Gc brand, Paul Marciano continues to be the brand's inspiration and is active in every aspect of its development and in the design of every timepiece.